Friday, May 1, 2009

Big $$$, Big Pharma

For those of you who haven't yet seen or heard of
"Big Bucks, Big Pharma - Marketing Disease & Pushing Drugs" I recommend viewing it to everyone. The Official Selection of the 2008 Catalysts for Change Film Festival and the 2006 Rencontres internationales du documentaire de Montreal is eye-opening and informative and really, just one of those things you would consider a "Must See".

The YouTube Info:

"Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being."

Below is Part One, please follow this link to view the whole documentary. It is worth taking the time to watch it.

From the video: "The companies that make up the Pharmaceutical Industry are among the largest corporations in the world. In 2004 their combined global sales were over half a TRILLION (emphasis is mine) dollars, with Pfizer and Johnson & Johnson leading the pack. Together these business have come to be known as "Big Pharma"."

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